Tuesday 12th   11.00 a.m. – 12.15 p.m.

Residence of:            Kavita Sawhney

ANOKHI

Anokhi was established in 1969 in Jaipur and was started with the express purpose of rejuvenating and revitalizing the vanishing art of traditional hand block printing along with ensuring that both the craft and those involved in it, thrive.

At one level, the story of Anokhi is an account of how a successful apparel label was literally created block-by-wooden block. At another, it is all about the revival of Rajasthan’s tradition of hand block-printing. But the most important aspect of the Anokhi story, perhaps, is that it offers a viable business model for the revival of India’s traditional crafts, ensuring that the craft lives on while providing a livelihood for the men and women involved in the craft.

Ketayun Bana has worked with Anokhi for more than 25 years and is based in Mumbai.

Rekha Chhabria    Jeanette Anand